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NICE becomes more important

22nd May 2008

Sir Michael Rawlins, chairman of NICE, has said the body's responsibilities could be "extended" to include "screening and immunisation".

Speaking at the Pharmaceutical Marketing Society's first yearly lecture he said NICE could also commission guides and programmes. "If the areas that NICE could look at go ahead then it is going to become a far more important stakeholder for PR professionals," said Advocate Policy & Public Affairs Consulting MD Jamie Holyer.

 

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