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NICE to consider incentives to get people healthy

19th May 2010

The Citizens Council of the National Institute for Health and Clinical Excellence (NICE) is to focus on whether incentives are an acceptable means of promoting healthy behaviour.

The group, which provides public input into NICE’s work, has been asked to consider whether incentives – possibly financial – should have a role in encouraging people to live healthier lives. Incentives could be for such things as helping people to lose weight, adhere to medication or stay free from illicit drugs and make other lifestyle choices.

 

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