FAQ
Log In
Monday 23rd October 2017
News
 › 
 › 

No smoking signs 'encourage' smokers to smoke

6th May 2011

Researchers at Oxford University have said that no smoking signs could actually prompt smokers to have a cigarette.

smokingbar1

They carried out a study which found the signs have an "ironic" impact on smokers and heighten their cravings.

The study showed that the signs made smokers think about smoking.

Researcher Brian Earp, from Oxford University, said the effect could be likened to a person saying "don't think of a pink elephant" - making it impossible not to think about pink elephants.

"A lot of public health messages are framed in a negative way - say no to drugs, don't drink and drive, no smoking," he explained.

"No smoking signs in particular are everywhere. If you're a smoker walking down a street you're likely to pass five or six of these signs in windows or on doors. If you have a chronically positive attitude to smoking this could boost your craving," he added.

The team tested the theory by asking a group of volunteers to look at a selection of photographs.

Some of the photos had a no smoking sign somewhere in the picture, while others had the sign digitally removed.

The group then carried out a test which measured how they reacted to a series of images.

The research showed that the volunteers who had seen the no smoking signs were more drawn to images which showed smoking and cigarettes.

 

Share this page

Comments

There are no comments for this article, be the first to comment!


Post your comment

Only registered users can comment. Fill in your e-mail address for quick registration.

Your email address:

Your comment will be checked by a Healthcare Today moderator before it is published on the site.

Article Information

Title: No smoking signs 'encourage' smokers to smoke
Author: Jess Laurence
Article Id: 18402
Date Added: 6th May 2011

Sources

Recent Related Articles

NHS not fit for 21st Century

Simple mistakes could be early signs of dementia

Quarter of girls aged 14 have signs of depression

New Novartis drug to treat malaria

Actions

Add to scrapbook
Show Comments
Add comment
Find all related articles

Tags

M3 - For secure managed hosting over N3 or internet
© Mayden Foundation 2017