Log In
Thursday 22nd August 2019

Nursing ads to show compassion of nurses

17th September 2012

The Royal College of Nursing has started a UK campaign which shows the reality of a nurse's working life.

nurse helping patient

The campaign, which will be displayed on bus advertisements and a website, has a film which shows nurses cleaning up vomit, putting in drips and dealing with angry patients.

The film, which was first presented at the RCN's congress earlier in 2012,  follows revelations about failures in care by nursing staff.

The campaign will address seven different areas of nurses' work and the RCN will explore how administrative work could be decreased for nursing staff.

The head of the RCN, Dr Peter Carter, said what they wanted to do in the campaign was explore "the reality of nursing" and how nurses have to be both professional and compassionate.

He said the campaign would celebrate the "outstanding work" nurses performed every day in "difficult" conditions.

He added: "We have all read the critical coverage of the nursing profession and we would never shy away from the cases of poor care when they exist."

"When poor care does exist, there are often systematic reasons behind it. The campaign will also explore what these factors are and how they can be tackled. We want to paint an honest, realistic picture of modern day nursing." 

Share this page


There are no comments for this article, be the first to comment!

Post your comment

Only registered users can comment. Fill in your e-mail address for quick registration.

Your email address:

Your comment will be checked by a Healthcare Today moderator before it is published on the site.

Mayden - Innovative cloud-based web development for the healthcare sector
© Mayden Foundation 2019