Nursing ads to show compassion of nurses17th September 2012
The Royal College of Nursing has started a UK campaign which shows the reality of a nurse's working life.
The campaign, which will be displayed on bus advertisements and a website, has a film which shows nurses cleaning up vomit, putting in drips and dealing with angry patients.
The film, which was first presented at the RCN's congress earlier in 2012, follows revelations about failures in care by nursing staff.
The campaign will address seven different areas of nurses' work and the RCN will explore how administrative work could be decreased for nursing staff.
The head of the RCN, Dr Peter Carter, said what they wanted to do in the campaign was explore "the reality of nursing" and how nurses have to be both professional and compassionate.
He said the campaign would celebrate the "outstanding work" nurses performed every day in "difficult" conditions.
He added: "We have all read the critical coverage of the nursing profession and we would never shy away from the cases of poor care when they exist."
"When poor care does exist, there are often systematic reasons behind it. The campaign will also explore what these factors are and how they can be tackled. We want to paint an honest, realistic picture of modern day nursing."
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Title: Nursing ads to show compassion of nurses
Author: Jess Laurence
Article Id: 22728
Date Added: 17th Sep 2012