One in five eat five-a-day14th May 2012
Research carried out for the World Cancer Research Fund has found that only a fifth of Britons consume the recommended five portions of fruit and vegetables a day.
The poll of 2,000 people revealed that the majority of people in Britain found eating the target amount difficult, particularly in the north of the country.
Only 18% of people in the north ate five or more servings per day, compared to more than a quarter of people (26%) in the south of England.
The survey, which was carried out by YouGov, showed that while 27% of high income households met the target, an average of only 17% of lower income households ate five or more portions of fruit and vegetables per day.
As part of Cancer Prevention Week, the WCRF are promoting the target with "Fruity Friday" on 18 May.
Kate Mendoza, head of education for the WCRF, said: "These figures show that many people are still finding it difficult to follow the healthy eating message. Getting at least five portions of fruit and vegetables a day is the building block of a healthy diet."
"A diet based on plant foods, such as wholegrains and pulses as well as fruit and vegetables, can reduce cancer risk as research shows they protect against a range of cancers. Recent research has confirmed that foods containing fibre reduce the risk of bowel cancer."
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