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Friday 20th April 2018

One in three 'uncomfortable' around dementia

2nd March 2010

New research carried out by MORI has found that around one third of respondents said they were not comfortable around people with dementia.


More than 50% said they did not know enough about the condition to help someone who had it and 32% said they "would find it difficult to spend much time with someone who had dementia".

Care service minister Paul Hope has launched a new campaign called 'Living Well' to increase people's understanding of the condition.

The campaign will be broadcast on television and radio, as well as online and in print. It will feature people who have the condition saying "I have dementia - I also have a life" in order to show people more about the disease.

The campaign's launch was celebrated by a team of people with dementia ballroom dancing at a London nightclub.

Phil Hope said: "Dementia doesn’t discriminate and neither should we. Our research shows that too often people fear dementia and this causes them to avoid people with the condition, making them feel isolated and stigmatised. We want to start to break down this stigma and show the simple things you can do to help people live well with dementia."

"We want to show that, with the right support, people can live well with the condition and continue to do the things they enjoy for a number of years following diagnosis," he added.


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Article Information

Title: One in three 'uncomfortable' around dementia
Author: Jess Laurence
Article Id: 14218
Date Added: 2nd Mar 2010


Inside Government
PR Week

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