FAQ
Log In
Thursday 8th December 2016
News
 › 
 › 

Own brands as nutritious as big-name brands

31st May 2011

Researchers have said supermarket own brand products have as much nutritional value as more expensive brand names.

forkwithsalad

According to a study carried out by scientists at the University of Ulster, consumers can spend less on their shopping and still get the same benefits.

Professor Barbara Livingstone, who was in charge of supervising the study by honours student Gemma Faulkner, said: "It is important these days when the price of food is going through the roof for people who might feel guilty about buying own brands to know they are not nutritionally inferior."

The researchers purchased own brand products from six supermarkets; Tesco, Sainsbury's, Asda, Waitrose, Lidl and Marks & Spencer.

The 32 items bought by the team included chicken, fish, bread, chips, baked beans, tomato ketchup, beef burgers, sausages, fruit pies and dairy products.

They also bought brand name versions of all the food and compared their nutritional values, carrying out an analysis of fat, sugar, salt and calories.

They found while meat and poultry dishes were superior nutritionally from the big brands, dairy products were better from the own brand labels.

However, most of the products had close to, or exactly the same, nutritional content.

John Noble, of the British Brands Group, which represents manufacturers of branded goods, said consumer preferences were decided by a number of factors.

He added: "Healthy eating is one, the product that they are most familiar with might be another."

"It might be that they buy particular products because they are widely available. Taste is also a factor."

 

Share this page

Comments

There are no comments for this article, be the first to comment!


Post your comment

Only registered users can comment. Fill in your e-mail address for quick registration.

Your email address:

Your comment will be checked by a Healthcare Today moderator before it is published on the site.

Article Information

Title: Own brands as nutritious as big-name brands
Author: Jess Laurence
Article Id: 18638
Date Added: 31st May 2011

Sources

Recent Related Articles

Junk food ads aimed at children to be banned

Diet Chef advert banned

Young people eating fast food twice a day

Actions

Add to scrapbook
Show Comments
Add comment
Find all related articles

Tags

M3 - For secure managed hosting over N3 or internet
© Mayden Foundation 2016