PCTs freedom to rename NHS Local24th July 2008
Primary Care Trusts have been given the go-ahead to re-brand and rename themselves.
The proposal was outlined in a speech by health secretary Alan Johnson to the NHS Confederation conference on June 18 and also in the Next Stage Review report published on June 30.
It cleared the way for all PCTs, including teaching PCTS, to have the freedom to re-name to NHS Local.
As an example Blackpool PCT will become known as NHS Blackpool while Bournemouth and Poole Teaching PCT will become known as NHS Bournemouth and Poole.
The issue was raised by PCTs during the course of various World Class Commissioning (WCC) engagement sessions across the NHS.
Health bosses had questioned whether the PCT name adequately reflected its duties and roles, especially in relation to funding NHS care for their resident population.
The Department of Health said that with WCC setting out a new approach to commissioning for health and care services the re-naming would allow PCTs "to position themselves as front-line commissioners of patient care and be identifiable to their local populations as such."
Other reasons in support of the change meant that it: allowed PCTs to use a title that conveys they are a major NHS presence in any given locality; added further power to localism and the importance of 'place' and community; provided better understanding of its role in the eyes of the public and patients.
The Department of Health has offered guidance on re-branding and says it does not expect any re-branding or re-positioning to add unnecessary expenditure.
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