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Friday 22nd September 2017

Personality link to taste in music

5th September 2008

Research carried out among 36,000 people from around the world has discovered that musical tastes and personality type are closely related.

The study, carried out by Professor Adrian North of Heriot-Watt University, suggested classical music fans were shy, while admirers of heavy metal were gentle and at ease with themselves. Professor North described the research as "significant" and "surprising" and that it could have many used, particularly in marketing. Those taking part in the study were asked to rate 104 musical styles and also questioned about aspects of their personality.


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