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Plan to axe drug price fixing

21st April 2008

The government's intention to get rid of the Pharmaceutical Price Regulation Scheme (PPRS) would dramatically affect the healthcare communications industry, according to a prominent PR consultant.
 

Fleishman-Hillard director Claire Ashbridge-Thomlinson spoke at her agency's yearly healthcare industry debate. Ashbridge-Thomlinson  said: 'Fixed pricing will have implications for marketing spend and a huge impact on the PR and PA side. If pharma companies receive less money for their drugs in the UK, they will have less to spend on comms activity. PR and PA agencies need to be aware of this."



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