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Plans for abortion advice ads

26th March 2009

Proposals are being put forward to relax advertising regulations to allow details of pregnancy advisory services – including abortion information – to be broadcast on TV.

The move is aimed at reducing the high rates of teenage pregnancy and sexual infection in the UK.

It could also see restrictions on advertising condoms relaxed to allow broadcast on all channels before the 9pm watershed. Currently, Channel 4 is the only channel where they can be advertised from 7pm.

The review by the Committee of Advertising Practice (CAP) and the Broadcast Committee on Advertising Practice (BCAP) is out for public consultation between now and mid June.

The Independent Advisory Group on Sexual Health had called for a relaxation of the rules because of the high rate of pregnancy among young girls.

Simon Blake, chief executive of Brook which offers sexual health advice and services to young people, said: "Young people tell us TV is an important route through which they get a huge amount of messages about sex.

"So clear, honest, factual advertising about services which provide honest messages is clearly going to be part of shifting the balance away from this over-sexualised media."

However, the Society for the Protection of Unborn Children, said the move would "further commercialise the killing of unborn children".

Andrew Brown, chairman of CAP and BCAP, said the priority was to ensure the rules remained relevant and allowed consumers to "enjoy and trust" the ads they saw.

Lib-Dem MP Dr Evan Harris said there was no reason why carefully regulated advice should not be available on television.


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Article Information

Title: Plans for abortion advice ads
Author: Martine Hamilton
Article Id: 10745
Date Added: 26th Mar 2009


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