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Pomegranate ad banned

8th April 2009

The Advertising Standards Authority has ruled that an advertisement for pomegranate juice which over-hyped its benefits should not be shown again.

The poster for POM Wonderful showed a noose round a bottle of juice and suggested drinking it would help consumers "cheat death". The ASA, which said the advert was misleading, received 23 complaints, though the makers of the product said the claim was a deliberate exaggeration for effect. Pomegranates are high in antioxidant molecules and some research has suggested the fruit can help slow the development of some tumours.

 

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