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Tuesday 25th October 2016

Premium range food 'unhealthier'

20th December 2007

Consumer organisation Which? has claimed that budget range food items from major stores are as healthy as the premium products.

It found that “Value� or “Basics� packs of fresh fruit and vegetables can be significantly cheaper yet just as tasty and nutritious as up-market produce.

Which? magazine surveyed 2,645 shoppers about which supermarket ranges they buy and examined the labels of 54 ready meals from Asda, Morrisons, Sainsbury’s and Tesco. About 25% of shoppers chose premium foods on the basis they were better for them despite claims that cheaper meals are often lower in fat than luxury versions.


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