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Safe sex campaign 'a waste of money'

1st June 2009

A £250,000 government mobile phone campaign aimed at encouraging teenagers to use condoms has been deemed a waste of money.

Susie Squire from the Taxpayers' Alliance said: "Too often the government engages with gimmicky marketing and gimmicky advertising because they think they are going to reach a new audience. I think when it comes to spending taxpayers' money, particularly on healthcare issues, they should be going for the most effective approach, not the most fashionable." 

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Article Information

Title: Safe sex campaign 'a waste of money'
Author: Jess Laurence
Article Id: 11584
Date Added: 1st Jun 2009

Sources

BBC News

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