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Slimming patch ad ban

30th July 2008

A web advertisement which said a slimming patch could help people to drop over 6kg in two weeks has been banned.

The Advertising Standards Authority deemed the advert for the Pink Patch as "irresponsible". The ASA judgement said: "The evidence did not persuade us that wearing the Pink Patch would result in a loss of body fat and we concluded that the claim 'drop a stone in two weeks' was unsubstantiated and could mislead."

 

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