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Start4Life launched by Department of Health

4th January 2010

The government's new campaign Start4Life has been launched to encourage mothers to give their babies the 'building blocks' for a healthy life.

Public Health Minisiter Gillian Merron said: 'Unless we take action, 1 in 5 babies likely to be born this New Year’s day could be obese by the time they start school. What happens in the first years of a baby’s life has a big effect on how healthy they are in the future."

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