Stop-smoking campaign launched in England10th September 2012
The government has launched a campaign, called Stoptober, to get people to stop smoking for a month, starting from 1 October.
Professor Dame Sally Davies, the Chief Medical Officer for England, said this was the government's first try at starting a "mass quit attempt".
The director of tobacco studies at University College London, Robert West, said to BBC Radio 4 that smokers tended to quit in groups.
"We are social animals, we are herd animals and we are influenced by each other," he said.
He added: "So I think there's good reason to believe setting it up as a mass movement, if you like, would give you a bit of extra bang for your buck."
Health Minister Norman Lamb told BBC Breakfast that Stoptober was "a good investment in health promotion".
The MP, who said he stopped smoking last week, added: "I think it's well worth trying this approach. And if we can get people working locally together collectively to give up we can have a real impact."
The campaign will be broadcast on TV and radio, and will be featured at roadshows around England.
Research has shown that smokers who quit for around a month are more likely to stop smoking for good.
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Title: Stop-smoking campaign launched in England
Author: Jess Laurence
Article Id: 22680
Date Added: 10th Sep 2012