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Teeth whitening soars

3rd September 2007

The average demand for teeth whitening has increased by 12% since the smoking ban in England was enforced in July.

The British Academy of Cosmetic Dentistry (BACD) survey revealed some dentists had seen a 40% increase in people wanting the service. It is the most popular cosmetic dental treatment in England.

Christopher Orr, a dentist and BACD president, said as people smoked less because of the new regulations, "it is not a surprise that many would like an improved smile to go with their better health."

 

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