The campaign begins...19th April 2006
Fresh from the Easter break, it's time to get the campaign underway in earnest. So far, feedback on the first issue of the magazine has been very positive, as have the initial reactions to the website. Traffic to the site has been steady but the volume is currently low. There are lots of things we plan to do to bring visitors to the site but it's quite difficult to know where to start sometimes; unfortunately we can't do everything at once. So today we're gearing up for another targetted campaign to attract advertisers with 200 copies going out this afternoon. This will be closely followed by the launch of our email campaign to registered users of our other websites - and then the traffic should start to build...
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