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The many aromas of chips

9th February 2009

Researchers from the University of Leeds have investigated why the aroma of chips is so appealing and say "complex aromas" drive our desire for them.

Dr Clayton said: "Whether oven-cooked or fried, the humble chip doesn't smell of just chips - the aroma is much more complex and probably explains why chips are everyone's favourite. One might not expect to find butterscotch or cocoa aromas in chips, but it has to be remembered that these are one part of the overall aroma."


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