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Thousands cut back on alcohol

16th June 2009

A survey for the Know Your Limits campaign has shown that men worry that drinking will adversely affect the way they look.

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The results, which were released to mark Men's Health Week, revealed that over one in three men (37%) said they would decrease the amount of alcohol they consumed in order to lessen the number of calories they drank.

The survey, by YouGov, polled nearly 1,000 men aged over 18 in England.

The results showed that over a quarter of men (27%) were concerned about developing a beer gut through drinking alcohol.  Over one in eight (13%) thought drinking was damaging the way they looked.

Almost one in ten (9%) were worried that drinking too much was having an effect on their sexual performance.

The Office of National Statistics said an estimated 6.3 million males in England repeatedly drank over the recommended daily limit.

The YouGov survey showed that 36% of males were concerned that alcohol was affecting their long-term health, and over one in five (22%) thought it was already "affecting their general health and wellbeing".

83% of the participants were unaware of the connection with alcohol and mouth cancer, 84% were did not know about the danger of throat cancer, and 66% did not know about the raised danger of stroke.

Public Health Minister, Gillian Merron said: "Our survey shows that more and more men are worried about alcohol ruining their looks. It is encouraging that they are also thinking about their health."

"Our Know Your Limits campaign arms people with the facts about how many units are in their favourite drinks, to help them keep a check on how much they drink each day."

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