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Tobacco firms using the web

26th August 2010

A study has found that the tobacco industry may be using websites such as YouTube to get around a ban on advertising cigarettes.

Researchers studied the video-sharing site and found a number of pro-tobacco videos "consistent with indirect marketing activity by tobacco companies or their proxies". While tobacco companies have always denied using the net to promote cigarettes, the research team says that governments should consider regulating such content on the net. The study was published in the journal Tobacco Control.

 

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