Log In
Thursday 26th April 2018

TV important to blind people

4th March 2008

Research has shown TV is very important to many of the 2 million people in Britain who have sight problems.


The Royal National Institute of Blind People (RNIB) says that TV plays a key part in the lives of blind people. The Institute wants to encourage blind people to employ the Audio Description (AD) tool, which is offered free on digital TV.

The AD service acts to describe what is happening on screen through a commentary. It is provided on Sky, Virgin Media and some FreeView boxes.

Richard Orme, head of accessibility at RNIB, commented that although television is often given a bad press it actually brought people together and kept them informed about what was happening in the world.

"Many of the nation's favourite TV moments have never been fully enjoyed by the UK's blind and partially sighted population. AD is changing this."

He added that in addition to giving blind people access to TV programmes, "it can transform their relationship with the world around them."

A team from the University of Nottingham interviewed 172 people by telephone and held two focus groups. They discovered that over 50% of the study's respondents stated they tuned in to watch drama and factual programming.

Almost 75% said they watched TV for five hours or over per week. 86% told the study that they "would watch more" if the AD commentary was offered for more programmes.

The RNIB said only 13% of current TV programmes provide the AD service and called for an increase.

Share this page


There are no comments for this article, be the first to comment!

Post your comment

Only registered users can comment. Fill in your e-mail address for quick registration.

Your email address:

Your comment will be checked by a Healthcare Today moderator before it is published on the site.

Article Information

Title: TV important to blind people
Author: Jess Laurence
Article Id: 5858
Date Added: 4th Mar 2008


BBC News

Recent Related Articles

Energy drinks ban in the UK


Add to scrapbook
Show Comments
Add comment
Find all related articles


Mayden - Innovative cloud-based web development for the healthcare sector
© Mayden Foundation 2018