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Tuesday 25th June 2019

Two thirds of people in UK do not wear sun cream

6th July 2011

A study has found that two thirds of people never wear sun cream when in the UK because we think the cloud cover will offer protection.

While 96% are prepared to use protective cream abroad, 65% shun it when at home and of those who did use sunscreen, 35% apply it only once they felt their skin physically burning. The study, by the North West Cancer Research Fund, is part of 'The Clouds Don't Cover' campaign, which aims to educate about the damaging effects of UV rays, even when the sun is not shining.


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