Watershed for alcohol ads28th August 2007
Alcohol Concern have called for television advertising featuring alcohol to be outlawed before the watershed.
The group warned that children were being exposed to the advertising while they were viewing programmes such as The X Factor.
Alcohol Concern chief executive Srabani Sen said: "A watershed ban is the only way to give parents the peace of mind of knowing that their children can be kept safe from the influence of advertising."
A report by Alcohol Concern - studying alcohol advertising for one week each during December 2006 and March 2007 - found that adverts featuring alcohol went up "dramatically" during the hours when children returned home after school.
Advertising which features alcohol is not allowed during programmes where children comprise over 20% of the viewers. However, the group's study said that many programmes watched by children did feature alcohol ads.
Drinks companies said that imposing a pre-watershed ban was too strict.
David Poley, chief executive of the Portman Group which represents nine drinks companies, said: "The advertising rules, which were toughened two years ago, ban adverts from targeting or appealing to under-18s."
He argued that banning children from seeing alcohol on television would not give them "sensible and balanced attitudes to drinking."
Advertising Association spokesman Jonathan Collett stated that a pre-watershed ban would be "unnecessary and disproportionate."
The Broadcast Committee of Advertising Practice said a change to advertising regulations in respect to alcohol was not under consideration.
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Title: Watershed for alcohol ads
Author: Jess Laurence
Article Id: 3892
Date Added: 28th Aug 2007