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What's your favourite scent?

15th September 2011
Coffee

Smells, we’ve all got those we love and those we hate – from freshly cut grass through to a sizzling barbecue! Different scents can impact on our mood and take us back to a certain place or time. A new survey found that a good fragrance makes eight out of ten people happier! In this video, we ask members of the public what their favourite scents are – and put them through a smell test!

What’s your favourite scent? A recent survey looking at the nation’s noses found baked bread the most popular, with one in five (20%) selecting it as their favourite. Clean sheets (10%) and freshly mown grass (8%) were second and third respectively in the survey, which also discovered that – unsurprisingly – vomit, body odour and public toilets were the three smells we dislike the most.

However, it seems our restricted British nature is stopping us from shouting about these bad smells with only just over a third (39%) saying they would tell a colleague if they smelt bad.

People like classic fragrances, scents that they know and love and more than 80% of those surveyed said that a scent could make them happier. Certain scents can take Brits back to their childhood (35%), remind them of a happy time/place (53%) and comfort
them (48%). People said the smell of an open fire reminded them most of autumn/winter, while freshly cut grass was most reflective of spring/summer.

Scents like lavender and other more traditional fragrances have long been household favourites, but more recently scents with a modern oriental twist have proved popular. In this video, members of the public cited everything from leather, old library books, chocolate and the O-zone as some of their favourite smells!

For more information on Air Wick’s full range of odour eliminators, visit airwick.co.uk  

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