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Monday 25th June 2018

Wine buyers and healthy food

7th March 2006

A study in Denmark shows that people who buy wine make more purchases of healthy food items than people who buy beer.

With analysis of 98 supermarkets, giving data from 3.5 million transactions, the study found that customers who bought wine were more likely to buy ‘mediterranean’ food items (fruit or veg, poultry, cooking oil, and low fat products) than people who bought beer. Beer buyers tended to buy more ‘traditional’ food items (ready cooked dishes, sausages, and soft drinks) than those who bought wine.

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